About Us
About Sigma Vanity
Grooming for status and attraction
Sigma Vanity is a men’s grooming house built for the man who wants more than a clean face and tidy hair. He wants presence. He wants to look like he belongs in the best room in any city, then actually belong there. Our products are designed to make that happen, starting with your mirror and ending in the way people look at you when you walk in.
We call it old money minimalism with a nightlife edge. Marble and brushed metal. Hotel tungsten and city blue hour. Quiet confidence that still knows how to have fun.
Why we exist
Most men are taught hygiene, not style. You get told to use anything that “works,” then wonder why your look never feels premium. Sigma Vanity was created to close that gap. We build clean, high-performing formulas that help you look cinematic in real life. The finish is touchable, the scent is restrained, and the results show up on camera and across a crowded room.
Made in North America. Designed in Montreal. Built for everywhere.
The Sigma Standard
Good enough is not our vibe. Every product meets five non-negotiables:
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Visible results
Texture, volume, control, and healthy-looking hair and skin. If you cannot see or feel the difference quickly, we keep iterating. -
Modern finishes
No crunch. No grease. A natural, photo-ready finish that works in daylight, gym light, and low light. -
Clean, considered formulas
We prioritize ingredients that perform without the usual junk. Our haircare is sulfate free, paraben free, and suitable for all hair types. -
Subtle, confident scent
You should smell like you have taste, not like a candle store. -
Rituals that fit your life
Steps that earn their place. Everything is easy to use and hard to mess up.
Our aesthetic, by design
Think Bond’s bathroom at the Four Seasons, not a drugstore shelf. Onyx, bone, marble veining, champagne metal, deep navy, and clean typography. Your countertop becomes a set piece. Your routine becomes a scene.
The products
Sea Salt Spray
Effortless texture with a seaside vibe. A water-based blend with Himalayan pink salt and sea salt for instant volume and definition. Works on damp or dry hair. Perfect as your daily “I woke up like this, but better.”
Luxe Leave-In Conditioner
Softness, control, and healthy-looking shine in one step. Keeps curls defined and straight hair neat without weight.
Daily Curl Shampoo and Conditioner
Your curls, but disciplined. Cleanse lightly. Condition deeply. Keep the bounce, lose the frizz.
Bounce Boost Mousse
Weightless lift for hair that needs air time.
Vitamin C Cleanser and Lotion
Brighten, clean, and protect. Skin that looks awake even when you are not.
Nighttime Retinol Moisturizer
Refine texture and tone while you sleep. Wake up sharper.
Styling Wax and Hair Clay
Structure where you need it. Matte or slight sheen. Strong control that still looks natural.
The founder
I am Fahad Rahman, a Montreal engineer who spent years obsessed with how to look the way I felt on my best days. I tried stacks of products that either looked cheap or over-fragranced my life. I learned about lighting, lenses, and how cameras see faces. I learned that grooming is the fastest way to change how the world treats you, and the most honest way to change how you treat yourself.
Sigma Vanity is the kit I wanted but could not find. It is built for men who move through gyms, airports, boardrooms, and nightclubs and want to look like they meant to be there all along. If you see me around the city, you will probably find a bottle of Sea Salt Spray in my bag and a to-do list full of ideas to make this brand better every week.
- Fahad
What we believe
Presence beats perfection
You do not need a hundred steps. You need the right ones.
Luxury is restraint
Premium is not loud. It is considered, consistent, and durable.
Results are the best marketing
If our products do their job, you will tell your friends and keep coming back.
Confidence is contagious
When you look powerful, you move differently. When you move differently, people notice.
How we make it
Formulas are developed with chemists and tested in real life. Gyms. Showers. Hotel sinks. Montreal winters and summer humidity. We pressure-test performance, adjust texture, and refine scent until the product disappears into your routine and amplifies you.
- Made in North America
- Cruelty free manufacturing partners
- Sulfate free, paraben free haircare
- Suitable for all hair types
Start here: the Sigma look in one step
If you try one thing, make it the Sea Salt Spray. Spritz on damp hair, scrunch or brush, let it air-dry or blast with a diffuser. You get texture, lift, and that clean, lived-in finish that reads “expensive” without trying.
CTA: Shop Sea Salt Spray
The Sigma routine, simplified
Morning: Cleanse. Hydrate. Style.
- Vitamin C Cleanser
- Vitamin C Lotion
- Sea Salt Spray or Styling Wax/Clay or Leave-In Conditioner
Night: Recover. Refine.
- Vitamin C Cleanser
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Nighttime Retinol Moisturizer
CTA: Explore The Routine
Join the circle
Good brands sell products. Great brands build a culture. Join for early access, product drops, behind-the-scenes shoots, and city guides to the places we love.
CTA: Get on the list
Give us your mirror test
Sigma Vanity lives or dies by how it performs in your mirror, under your lights, and in your life. If something does not earn its place, tell us. We are building this with you.
Contact: support@sigmavanity.com
Montreal, Canada